How long until SEO actually works?+
First rankings appear within 30–60 days for low-competition local keywords. Meaningful organic traffic in 4–6 months. Compounding traffic — where organic becomes your dominant lead channel — typically by month 9–12. We commit to leading indicators (indexed pages, keyword movement, GBP performance) from week 4.
What's the difference between local, technical and content SEO?+
Local SEO wins 'near me' searches via Google Business Profile, citations, reviews. Technical SEO makes your site crawlable, fast and properly structured (schema, sitemaps, Core Web Vitals). Content SEO targets buyer-intent searches with articles, guides and city/service pages. All three matter; the right mix depends on your business.
Why is your setup fee only $99?+
Because most of the heavy setup work (audit, GBP optimisation, schema, sitemaps, redirects) is one-time and we've productized it. After setup, the monthly retainer covers ongoing optimisation, content, links, and reporting.
Annual vs monthly — what's the real saving?+
Annual = 10× monthly = 2 months free. On the Professional tier that's $498 saved per year. The work is identical; the discount is for paying upfront.
Do you guarantee rankings?+
No legitimate SEO provider guarantees rankings — Google's algorithm has no exceptions. We do guarantee deliverables (audit, content count, backlinks, reports) and leading-indicator improvements (indexed pages, keyword growth). If we miss deliverables, you get a pro-rata refund.
Do you do white-hat SEO only?+
Yes. No PBNs, no link farms, no content spinning, no Google policy violations. The short-term wins from black-hat are almost always followed by long-term penalties. We play the long game.
Will you write content in my voice?+
Yes. We do a 30-minute voice-discovery call at onboarding, then every piece of content is edited to match. You approve every article before it publishes.
Multi-location business — extra cost?+
Up to 5 locations is included in Premium. Beyond 5, we price per additional location. Each location gets its own GBP, citation set and location-page SEO.
What about AI-engine optimisation (ChatGPT / Perplexity)?+
Included in Professional and Premium. AI engines cite specific patterns — clear FAQs, structured data, authoritative content, original frameworks. We optimise for those alongside traditional Google ranking.
Can I cancel anytime?+
Yes. Month-to-month, cancel anytime with 30 days' notice. Annual plans are non-refundable but you keep all deliverables, rankings and content.